Why Britain Still Feels Expensive

Scenes 11 frames

0102030405060708

All 11 frames

091011

The story as narrated

Inflation has slowed, but Britain hasn't suddenly become cheap. Follow an ordinary British family through a normal weekday. The morning starts in a modest terraced home, before they head out to work and school. On the way, transport takes its share. At the supermarket, familiar products go back on the shelf as the family chooses cheaper alternatives. Later, the car needs fuel, but they stop before filling the tank. At home that evening, an energy bill arrives. The parents look at the numbers, then at their bank balance. Nothing dramatic has happened. No single bill has broken them. But the small costs have followed them through the entire day. That's what a higher cost of living feels like: prices may be rising more slowly, but the floor underneath ordinary life has already moved.

Recipe